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Advertising s becoming technical and the technique to use has to be advertising

Advertising is becoming ever more technical and technical documentation is gradually becoming loaded with advertising factors. Indeed, sales constitute the number one problem of our era.

The company newspaper thus becomes a strategic instrument among the marketing tools of a modern company or institution.

In its continuity (with its more or less frequent periodicity), it is possible to bring out – in a natural and vital manner – the culture and the main articulations of expertise invested in the production of products and services. That is to say, in quality, often in excellence, which risks remaining hidden to the client.