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Before any prescription, there must be a comparative diagnosis

An analysis of at least eight key points.


In order to modify reality, there is nothing better than to understand it thoroughly. An advertising plan that is truly creative and efficient can only arise, for TELOS, from a detailed and precise analysis of at least eight key points.
And it goes without saying, there can be no in-depth diagnosis without the “patient’s” active cooperation .
In communication, the role of cooperation between marketing and advertising managers at the advertiser effectively becomes decisive.
And for the analysis to be truly comparative, it is indispensable that it come from the interpolation of two perspectives: the internal view produced in strict cooperation with the client and the meticulous – and “naïve” – observation – carried out by the agency TELOS, from the outside.

TELOS, the interpolation of two perspectives